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    Our Culture

    Mission Statement

    Here at, we’re dedicated to our customers in a way that transcends the Halloween season. We’re here to inspire those who love dressing up, no matter what time of the year it is. Whether it’s a family event, school play, or business function, we’re here to provide the best variety of products paired with the best customer experience you’ll find online. Our goal is to be here for you when you need us, no matter what the occasion.

    Our Core Values

    Family – Because this company is run by a family, we know all about families. Like the Incredibles, we believe in the importance of fostering positive relationships. We also believe that “family” doesn’t have to mean those related to you by blood or marriage. Family can also mean your best friend from first grade, your mentor at work, or your college professor who inspired you to pursue your dreams. For us, these relationships are the things that matter in life. We know you’ll always remember the look on your 2-year-old’s face when you walked in as Iron Man. Or that time you turned sixteen and hosted a masquerade ball with all your friends. Or when your goofy grandma turned seventy and threw herself a disco party. To us, these are the moments that matter. But whereas anyone can create moments, we believe in creating moments in disguise.

    Attitude – Having the right attitude is crucial at In order to deliver world-class service, we need to maintain a fun and positive outlook paired with the kind of professionalism you’d find in a large corporation. As an employee, you’ll become part of the Pure Family and share our successes while we help you through your trials. As a customer, you’ll find that we’ll treat you like that long-lost cousin we’ve been dying to meet. Don’t be taken aback when we ask about what event you’re attending or when we geek out with you over the next Star Wars release. We’re just like one of you, after all. And that’s the attitude we have here. We’re not just here to sell you a costume. We’re here to share our knowledge and treat you the way we would want to be treated as a customer. In other words, we care.

    Passion – We weren’t joking about geeking out over Star Wars. In fact, we also often obsess over the next superhero film adaptation, the latest Disney sensation, or a countless number of other trends. All of us are incredibly passionate about what we do, and that’s why we do it. You’ll find that our staff is incredibly in tune with the industry and its happenings. Yes, it’s our job to be. But at the same time, it’s more than that. We genuinely share an interest in following the latest pop culture trends to see how it affects the costumes industry. We exist to share this enthusiasm with you. Like Darth Vader, we believe in the force (albeit a different kind of force). Join us, and you’ll never look back.

    Innovation – Like any industry that’s driven by trends and fads, we’re required to always be one step ahead of the game. Whether it’s knowing the movie line-ups for the next 3 years or keeping track of changes in online shopping habits, you can bet we’re all over it. We believe that in order to be a leader in the industry, we also have to be innovative and embrace positive changes. Tony Stark knew this long before we did, but we like to think we’ve caught up with him. Our desire for innovation also transcends into our internal operations. By keeping up with technology and being in tune with what our customers want, we’re constantly seeking to improve both our efficiency and your shopping experience.

    Integrity – As much as we love to have fun around here, we also believe in a strong work ethic. Without integrity, families won’t work, attitude can’t be positive, passion can be misplaced, and innovation can be dangerous. At the end of the day, we’re here to do things right. Because of that, we’re not afraid to stand behind our products, service, and company. You can trust us with your costume needs the way you’d trust Optimus Prime with your life.